IBM, as always, put on a really big show at Lotusphere this year. More than 5,000 attendees from all walks of IT and business came together to find out how IBM could help them execute their business strategies — and IBM promised to help them make their business social, and thus more personal and effective. Every IBM executive that I heard present or spoke with had one thing in mind: how to help customers evolve the culture of business from one where employees hoard information and rely on their own ability to solve problems to get themselves and their firm ahead to one where sharing information and insight enables better decision-making and better customer service.
Over two and a half days, I talked to (or heard presentations from) dozens of companies leveraging social technologies to accelerate their business, including:
A global management consulting firm that is using an internal social platform to enable project teams to find and engage process and industry experts for client work — rather than having staffing managers rely on their personal networks — and which plans to extend that platform to support document creation and client delivery processes.
A snack food company that created a public social platform to engage competitors in a process to eliminate a threat to raw material supply across their industry — rather than working on their own to solve the problem for their supply chain only.
A retail bank that uses an internal social platform to optimize routing of customer inquiries to banking products experts located at other branches or central sites — rather than relying on branch personnel who may not know the answer or promising to respond to the customer later.
A lot continues to be said about the impact of “social” on IT support and for some it is now “so 2009.” To me, it was inevitable in 2009, and I wonder how far we have moved on in reality. Yes, some IT service management (ITSM) tool vendors have added in shiny new capabilities inspired by the adoption of mainstream social facilities such as Facebook and Twitter; but how many IT infrastructure and operations (I&O) organizations really understand social (and how social will impact IT support)? This, however, is the meat for another blog from the Forrester Community deli – today I only have time to drop a few sourpuss-thoughts in “virtual ink.”
So why am I being such a sourpuss?
Firstly, I am burdened by “the collective history of the ITSM community.” How often have we seen a great ITSM idea murdered in its execution? Consider the word “execution” here – it seems somewhat appropriate methinks:
What did we learn with the “knees-up” that was CMDB adoption in the late 2000s? It was an expensive party that many would love to forget.
How many I&O organizations are now buying service catalog technology rather than adopting service catalog management best/good practice that is supported by technology?
In September 2009 I wrote a "blog" called "Great ITSM and ITIL People to Follow on Twitter." In stumbling upon it again yesterday I couldn't help wonder:
What had happened to some of the Tweeters on the original list?
Who do I now follow that I didn't way back then?
In doing this I couldn’t help feel that, while I value Twitter as both an information resource and a workspace, I have been somewhat sleepwalking through it the last two years.
Why am I sleepwalking through Twitter?
It seems a strange thing to admit to, doesn’t it?
I literally “work” in Twitter these days and I would lose a dimension of my capabilities and “personality” without it (or a similar social environ). But the fact that I still place a heavy emphasis on the Tweets of the people below, that an updated list would not include that many more Tweeters, and that I didn’t realize that a few of the Tweeters listed are no longer actively Tweeting is quite scary to me.
My conclusion is that I have been very lazy in my use of Twitter (heaven forbid that people think that “number of Tweets” is a sign of Twitter proactivity).
So what should I do?
My original thinking from nine months or so ago (when I realized that Twitter was becoming a little incestuous in terms of my following of people) was to follow more Tweeters. I think I have nearly doubled the number of people I follow but I am still in the same place in many ways.