As 2011 begins to wind down, we can look back on the progress made over the last 11 months with a lot of pride. The market stepped significantly forward with big gains in adoption by leaders Amazon Web Services (AWS) and Rackspace, significant growth in the use of clouds for big data, training, test and development, the creation of landmark new services, and the dawning of the App-Internet era. Cloud technologies matured nearly across the board as did transparency, security, and best practice use and adoption. But there’s much more growth ahead as the cloud is no longer a toddler but has entered the awkward teenage years. And much as found in human development, the cloud is now beginning to fight for its own identity, independence, and place in society. The next few years will be a painful period of rebellion, defiance, exploration, experimentation, and undoubtedly explosive creativity. While many of us would prefer our kids go from the cute pre-teen period straight to adulthood, we don’t become who we are without surviving the teenage years. For infrastructure & operations professionals, charged with
Forrester has done quite a number of reports in the last two years around platform-as-a-service (PaaS) from the long-term strategy perspective from me and from the application developer perspective from my friend John R. Rymer. During this time, we saw many different business cases around PaaS. We have predicted and quantified that the major buying power of PaaS will come out of three camps:
ISVs are buying PaaS technology. This is a model that we saw with many ISVs on major platforms that managed to create a viable marketplace such as salesforce.com's AppExchange and Google's marketplace.
Corporate application developers are using PaaS to deploy custom apps and add-ons around SaaS applications. They are doing this significantly faster and at a lower TCO than before.
Forrester just published parts I & II of its market overview of the public cloud market and these reports, written primarily for the Infrastructure & Operations (I&O) professionals, reveal as much about you – the customers of the clouds – as it does about the clouds themselves.
As discussed during our client teleconference about these reports, clearly the Infrastructure as a Service (IaaS) market is maturing and evolving and the vendors are adapting their solutions to deliver greater value to their current customers and appeal to a broader set of buyers. In the case of pure clouds such as Amazon Web Services, GoGrid and Joyent, the current customers are developers who are mostly building new applications on these platforms. Their demands focus on enabling greater innovation, performance, scale, autonomy and productivity. To broaden the appeal of their cloud services, they aim to deliver better transparency, monitoring, security and support – all things that appeal more to I&O and security & risk managers (SRM).