Another Reason Not To Cloud Wash - Real Cloud Services Are Maturing Fast

We know that enterprise infrastructure & operations (I&O) professionals are under tremendous executive pressure to get to yes on cloud computing and that this can be an uncomfortable proposition. Understanding the security, maturity and return on investment from cloud services can be challenging, and in many cases you might argue that you provide the same capabilities from your own data center. But there's no denying that enterprises are increasing their consumption of these services and that their value proposition is unique and compelling - if not to I&O directly.

Since cloud became a household word, vendors and enterprises alike have jumped to declare victory on cloud with services and infrastructure implementations that really don't deliver cloud value but have the same foundation - something we call "cloudwashing." This is a dangerous gambit as you claim legitimacy but don't activate the same economics, deliver the autonomy that cloud services offer to your internal users and aren't standardized or automated enough to deliver transformative agility. In other words you claim cloud but are achieving only incrementally better value. 

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