My colleague James Staten recently wrote about AutoDesk Cloud as an exemplar of the move toward App Internet, the concept of implementing applications that are distributed between local and cloud resources in a fashion that is transparent to the user except for the improved experience. His analysis is 100% correct, and AutoDesk Cloud represents a major leap in CAD functionality, intelligently offloading the inherently parallel and intensive rendering tasks and facilitating some aspects of collaboration.
But (and there’s always a “but”), having been involved in graphics technology on and off since the '80s, I would say that “cloud” implementation of rendering and analysis is something that has been incrementally evolving for decades, with hundreds of well-documented distributed environments with desktops fluidly shipping their renderings to local rendering and analysis farms that would today be called private clouds, with the results shipped back to the creating workstations. This work was largely developed and paid for either by universities and by media companies as part of major movie production projects. Some of them were of significant scale, such as “Massive,” the rendering and animation farm for "Lord of the Rings" that had approximately 1,500 compute nodes, and a subsequent installation at Weta that may have up to 7,000 nodes. In my, admittedly arguable, opinion, the move to AutoDesk Cloud, while representing a major jump in capabilities by making the cloud accessible to a huge number of users, does not represent a major architectural innovation, but rather an incremental step.
The name of Apple’s event today “Let’s Talk iPhone” indicates where much of the news focus is — on the new iPhone. But that focus distracts vendor strategists from understanding the deeper implications of Apple’s advances in online services and user experience.
Apple’s iCloud is an important new software platform and service that will integrate Apple’s customer experiences across their iPhone, iPad, iPod Touch, and Mac products. This first version creates a personal cloud experience of the individual’s work, personal, and purchased content being seamlessly available across all their Apple products, in contrast to the fragmented experience of Google, Microsoft, and Amazon. Beyond music plus contacts, calendar, and email, Apple is supporting iCloud push in iMessage, Safari’s Read It Later feature, and push distribution of photos. Be sure to watch Apple’s iCloud concept video — that really conveys the personal cloud idea.
The Siri feature is the beginning of a new user experience built around context that will eventually create a much more personal, intimate experience for using all of Apple’s mobile and Mac products. Both of these offerings will have enduring impact beyond the latest model of the iPhone. Though only supported today on the iPhone 4S, I believe it is the beginning of a new form of interacting with all mobile devices and PCs. Voice control and input have not been widely used despite long-standing offerings from Nuance and Microsoft’s Tellme, though they do have strong adoption in specific segments. Apple’s integration of the user’s context will make the experience compatible with mainstream users.
Product strategists in many industries (from CPG to consumer electronics to financial services) share a challenge with their marketing colleagues: how to leverage the power of brand. Product strategists have a number of strategic tools in their toolboxes for differentiating their products from competitors’ offerings: features (a different taste, a new technical capability, or a higher interest rate, for instance); channel, price, or brand (or based on some combination of these factors). For the moment, let’s think about brand, because some product strategists design and build their products based largely on the promise implied by their brand name.
Forrester’s new research report– leveraging a multi-year analysis of Consumer Technographics® data – shows that while brand is important, brand loyalty (defined as the propensity to repurchase a brand) has been waning. The new report, entitled “Brand Loyalty Isn’t Enough For Products Anymore,” reveals that:
· Brand loyalty is on the decline. Brand loyalty dropped in the U.S. from 2006 to 2010, our data shows. One reason? The Great Recession. Another? The strength of brands themselves: competing brands in the marketplace entice consumers to try new brands.
Good news and bad: You — as a provisioner of technology to the business — will likely NOT be buying iPhones en masse to the resounding cheers of the business. However, given that the global media has induced any type-A tech consumers to lose sleep over the previous weeks and months leading up to today’s media announcement, SVM professionals can act now by:
Understanding the needs of various business user groups.
Working with EA and the business to develop emerging technology adoption guardrails.
Working with security and risk and infrastructure and operations colleagues to develop vendor risk assessments for non-IT provisioned vendors (ahem … Apple).
We looked at these steps in more detail in our upcoming report “Inquiry Spotlight: Enterprise Mobility Sourcing And Planning, 2010- H1, 2011.” BUT … we NEED your opinion too (and c’mon, it’s Apple; everyone has on opinion on this), so please weigh in on our discussion on our sourcing and vendor management community.
Do you have a plan for how your team will add value to your business’ objectives in 2012? I don’t mean serving user requirements or meeting their expectations. I mean helping them achieve their end goals. The chances are good that your business executives have some hot priorities for next year that include initiatives like grow faster than their key competitors, bring new products to market, acquire or divest a business unit, serve customers better, and be more profitable.
And whether they succeed or fail at those initiatives could depend on what sourcing and vendor management does. Pick the wrong suppliers, and the initiative doesn’t get implemented properly. Sign a bad deal, and the ROI your executives were counting on evaporates. Manage the supplier relationship ineffectively, and the initiative stalls.
That’s a lot of pressure for sourcing and vendor management (SVM) professionals. It also explains why all of the SVM pros I know are smart and tough – SVM is not the place for wimps.
As the leader of Forrester’s SVM Council, which will meet at Forrester’s Sourcing & Vendor Management Forum next month, I get to see first-hand how senior SVM pros take that responsibility seriously and how they work every day to bring more value to their organizations. We recently as a group spent time discussing 2012 strategic priorities. While there was a fair amount of detail, here are the top-level priorities for SVM executives in 2012:
In the good old days, computer industry trade shows were bigger than life events – booths with barkers and actors, ice cream and espresso bars and games in the booth, magic acts and surging crowds gawking at technology. In recent years, they have for the most part become sad shadows of their former selves. The great SHOWS are gone, replaced with button-down vertical and regional events where you are lucky to get a pen or a miniature candy bar for your troubles.
Enter Oracle OpenWorld. Mix 45,000 people, hundreds of exhibitors, one of the world’s largest software and systems company looking to make an impression, and you have the new generation of technology extravaganza. The scale is extravagant, taking up the entire Moscone Center complex (N, S and W) along with a couple of hotel venues, closing off a block of a major San Francisco street for a week, and throwing a little evening party for 20 or 30 thousand people.
But mixed with the hoopla, which included wheel of fortune giveaways that had hundreds of people snaking around the already crowded exhibition floor in serpentine lines, mini golf and whack-a-mole-games in the exhibit booths along with the aforementioned espresso and ice cream stands, there was genuine content and the public face of some significant trends. So far, after 24 hours, some major messages come through loud and clear:
As soon as you think you understand software companies’ policies on virtualization, a new problem appears that makes you tear your hair out and scratch your now-bald head. This month’s conundrum is whether or not VMware’s ThinApp product breaches your Microsoft Windows license agreement:
However, Microsoft, via its knowledge base, claims that “Running multiple versions of Windows Internet Explorer, or portions of Windows Internet Explorer, on a single instance of Windows is an unlicensed and unsupported solution.” http://support.microsoft.com/kb/2020599/en-us#top
VMware doesn’t warn customers that ThinApp could cause them Microsoft licensing problems, but neither does it claim that it is legal. It merely advises customers to check with Microsoft.
The stage is set for a big upswing in custom application development on Microsoft SharePoint. First, SharePoint Server 2010 adoption is very strong, and this version of the product has the strongest features yet for custom development. Second, with application backlogs growing, many organizations will find themselves taking on SharePoint "customization" projects to meet business demands. Custom application development is the riskiest of the six SharePoint "workloads." For organizations adopting SharePoint, this situation demands a careful strategy now to avoid problems later. This post delivers our latest assessment of SharePoint adoption and discusses its implications for app delivery professionals.
Our latest survey on customer experiences with Microsoft SharePoint shows a successful product moving crisply through a major upgrade, from Microsoft Office SharePoint Server 2007 (MOSS 2007) to SharePoint Server 2010. SharePoint usage is strong in organizations of all sizes and in most industry sectors. The product's continued success has two conflicting facets for application development and delivery pros:
SharePoint can be a productive platform for business applications. SharePoint can help your teams deliver applications fast in three ways. First, with a little customization of the human interface, SharePoint's out-of-the-box applications can work for many situations. Second, SharePoint's basket of developer services for applications involving collaboration, social media, website creation, workflows, document management, information distribution, search, and reporting dashboards can speed completion of projects. Third, you can delegate simple sites and workflows, as well as content updating, to businesspeople.
In the IaaS market the open source torch has officially been passed from Eucalyptus to OpenStack, a community effort that is showing strong momentum in both vendor participation and end user interest. But now it needs to start showing staying power, and that's just what I expect to see at this week's OpenStack Design Summit in Boston. What started as an effort to leverage the open community to help advance the technologies started by Rackspace and NASA has now turned into a vibrant community advancing IaaS technologies at a rapid pace. What it was lacking up until this summer was solid go-to-market momentum. But now: