Pop quiz: How many of your company’s top business leaders do you talk to on a daily basis? How many know your name? And finally, how many of them do you engage to brainstorm on how to leverage the latest technologies to drive up revenues and profits?
If that was an uncomfortable test, it's time to wake up to the changing realities in today’s corporate world. If you aren’t having these types of conversations and instead your day is filled with managing the systems of record in your company, you may be on a path to corporate irrelevancy.
For the past year Forrester has been talking ad nauseam about the Empowered employee and their self-directed embrace of technology. As Forrester’s esteemed analysts on our Application Development & Delivery team have so clearly pointed out, it is these empowered employees who are creating the new systems of engagement our companies are using to reach new customers, define new workflows, and generate new revenues. And these new systems they are building are pulling away from the old systems of record – the ones you are in charge of maintaining.
You know there are developers in your company using public cloud platforms, but do you really know what they are doing? You suspect it’s just test and development work, but are you sure? And if it is production workloads are they taking the steps necessary to protect the company? We have the answers to these questions and you may be surprised by how far they are going.
It’s tough being an infrastructure & operations professional these days. According to our ForrSight surveys, for every cloud project you know about there could be 3 to 6 others you don’t know about. Business unit leaders, marketing and sales professionals and Empowered developers are leading the charge. They aren’t circumventing I&O as a sign of rebellion – they simply are trying to move quickly to drive revenue and increase productivity. While every I&O professional should be concerned about this pattern of shadow IT and its implications on the role of I&O in the future, the more immediate concern is about whether these shadow efforts are putting the company at risk.
The bottom line: Cloud use isn’t just test and development. In fact, according to our ForrSight research there’s more production use of IaaS cloud platforms than test and development and broader use is coming (see Figure 1 below). The prominent uses are for training, product demonstration and other marketing purposes. Our research also shows that test and development projects in the cloud are just as likely to go to production in the cloud as they are to come back to your data center.
About five months ago, I “broke up” with T-Mobile in favor of AT&T. I was a T-Mobile customer for six years on a very competitive service plan. But none of that mattered; I wanted an iPhone, and T-Mobile couldn’t give it to me. It was a clean but cruel breakup: AT&T cancelled my T-Mobile contract on my behalf, the equivalent of getting dumped by your girlfriend’s new boyfriend.
I bring this up because it reminds me of the saying: “If we don’t take care of our customers, someone else will.” This is particularly important to remember in “The Age Of The Customer” where technology-led disruption is eroding traditional competitive barriers across all industries. Empowered buyers have information at their fingertips to check a price, read a product review, or ask for advice from a friend right from the screen of their smartphone.
This is affecting your IT just as much as your business: As an indicator, Forrester finds that 48% of information workers already buy whatever smartphone they want and use it for work purposes. In the new era, it is easier than ever for empowered employees and App Developers to circumvent traditional IT procurement and provisioning to take advantage of new desktop, mobile, and tablet devices as well as cloud-based software and infrastructure you don’t support. They’re “cheating” on you to get their jobs done better, faster, and cheaper.
To become more desirable to your customer – be it your Application Developers, workforce, or end buyers – IT Infrastructure and Operations leaders must become more customer-obsessed, which I talk about in this video: