I need to make this brief; the failure of the lump of plastic that used to be my BlackBerry has made me very time-poor today …
It has been an interesting year for RIM and for the BlackBerry. RIM has seen the erosion of its corporate mobile-email dominance (as employees prefer the usability of iPhones and Android devices), its brand was adversely affected by the BlackBerry Messaging Service being "the weapon of choice" for the thugs involved in the London riots, its tablet play has limped into the iPad's market, and now we have the prolonged service outage ... Sorry service OUTAGES.
The extent of the outage has been and continues to be shocking (there is no way it should have been this severe). But to me, in my capacity as an analyst, and observer and advisor on IT service management best practice, the real issue here is how RIM has handled the situation.
In managing the outage, RIM has acted like an old-fashioned technology vendor rather than a modern-day service provider; while we talk about BlackBerry devices we are really buying into the BlackBerry service. And we expect that service to be consistently delivered relative to service promises and our expectations thereof.
While we would prefer there not to be an interruption to service, most of us appreciate that "stuff" happens. When there is a service-affecting issue, we have a set of minimum requirements as customers that need to be catered for:
Firstly, we want early notification and a speedy resolution or a work around. As a minimum, that the service provider is visibly seen to be applying significant and varied efforts to the resolution of the issue. We want to see that the service provider cares.
Secondly, we want our expectations to be managed. Communications should keep us informed and be honest about when we should expect service resumption.
Sedition is simmering in the halls of corporations the world over, as the thirst for productivity and new tools grows faster than IT organizations can quench it with supply. 2012 promises to be the most transformative year for end user computing since the release of the IBM PC in 1981. The escalation of 4 trends - each individually interesting but together explosive, will bring phase changes in the way Highly Empowered and Resourceful Operatives work, and offer previously captive employees new options for productive freedom by this time next year.
As in IT revolutions past, on the front lines are restless high-performers (executives, technology pros and creatives), whose nature drives them to push the limits of themselves, their tools, and their support networks, and bring their own technology to the office when their employers won't provide it. More employees will bring their own computer to the office than ever before in 2012 - most of them Macs - and if IT won't support them, they'll find another way that doesn't include IT.
Cloud-based applications and services such as Dropbox and Projectplace are convincing these folks that they can get better results faster, without IT involved. And these services are priced at a point where it's cheaper than a few skinny soy chai lattes (no whip!) every week, so many employees just pay the tab themselves.