Recently my colleague Sharyn Leaver and I had the opportunity to meet with Robert Mead and Michael Mathias, the CMO and CIO, respectively, at Aetna. They will be speaking at our upcoming CIO-CMO Forum on September 22, 2011, in Boston, so this serves as a bit of a preview to what should be an eye-opening presentation. Enjoy!
David Cooperstein: What external changes drove you to build a deeper partnership with your technology peers?
Robert Mead, senior vice president, Aetna marketing, product and communications: The US healthcare system is fragmented and well behind the curve in terms of price transparency and consumer-friendly products and services. The deep partnership between technology and marketing at Aetna lets us put leading-edge technologies and powerful tools and applications directly into the hands of people so that they can be confident consumers and informed patients. Our close collaboration with our colleagues in technology is driven by a few external factors:
The increasing cost of care and the corresponding changes in employer-based insurance — consumers are being asked to take more ownership of their health and wellness and their healthcare spending.
The introduction and rapid adoption of technology empowers consumers (and patients) to engage in the healthcare system where they are in life and in the way they want to be connected.
Healthcare reform aims to bring millions of previously uninsured Americans into the marketplace as consumers.
In the course of a recent business technology strategy project, I prepared a presentation on the current forces of change in the IT industry and their impact on enterprise IT. I designed the presentation around the following three questions: “Is the IT industry becoming smart?”, “Does the consumerization of IT drive innovation?”, and “Is your organization prepared for the change?”. Based on Forrester’s research, I’ve provided a few directional statements that answer each question along with some links to the Forrester research reports that back them up. Enjoy the reading!
Is the IT industry becoming smart?
Smart computing is the stealth engine of IT’s market growth