With the end of the quarter closing in, I wanted to take a step back and fill you all in on new research we have on the way. This quarter we looked at the evolution of Social Enterprise Apps, and their effect on the enterprise collaboration landscape. In today’s globally dispersed, fast-paced, highly mobile workplace, high performance teams need new tools — and social appears to fit the bill.
What exactly is a Social Enterprise App? At a high level, Social Enterprise Apps enable info workers to establish and view groups of people, information, and processes. With embedded peer rating and information feeds about employee skills, team member profiles, team objectives, and project progress, info workers gain a deeper understanding of team performance goals and results.
What features do they have, and how do they affect business processes?
Personal profiling identifies team members with the right skills.
Activity streams increase awareness of achievements and status.
Rating/voting enables learning from the accumulated knowledge of the team.
Last week Verizon held its Verizon Developer Community (VDC) Conference in Las Vegas, where the company unveiled an updated and newly branded Verizon Apps store, which replaces the VCast app store. The Verizon Apps store includes improved search capabilities through a partnership with Chomp. Verizon certifies the apps in the store and is reducing the time necessary to test and install new applications to within two weeks. The Verizon Apps store will be accessible on Droid smartphones, and users can purchase apps and pay for them through their Verizon phone bill. Verizon is also creating a new private application store for businesses, which will include applications built by enterprises and third parties to address the specific needs of line of business workers within the organization. These enterprise app stores will provide yet another distribution channel for developers.
It is important to recognize that mobile application developers have a lot of choices regarding which mobile storefronts they use to distribute their applications, including the Android Market, the Apple App Store, and app stores from many other telecom operators and mobile device manufacturers. To capture the mindshare of developers and facilitate the success of the store, it is important to:
1) Provide marketing opportunities for developers. Competitive application stores include hundreds of thousands of applications, making it difficult for developers to get visibility for their applications. Developers also want to ensure their applications are seen by the correct user segments. Offering segmented marketing programs to ensure relevant users have visibility into the appropriate applications is a way to address this issue.