It's Not About Apple vs. Microsoft, Or Apple vs. Google. It's About Freedom.

We are learning once again that what people want most is to be free
John Quincy Adams (sixth President of the US) said: "Who but shall learn that freedom is the prize…and on the oppressor's head to break the chain." Glorious change. Monumental change. Empowerment and Freedom. I submit humbly but with absolute conviction to all of you that we are in the midst of revolution in personal computing - the extent of which we will only fully comprehend once it's over, and established vendors and IT leaders alike are scattered on the side of the road.

It's not about Microsoft vs. Apple or Google vs. Apple. It's about freedom. Freedom from control. Freedom from establishments. Freedom of identity. Freedom from IT departments too understaffed and ill-equipped to help. Freedom from layers of management agents and miscellaneous junk that sap minutes to hours of productive time from our lives every day. The price of compliance and security you say? Hogwash.

End user experience is at an all-time low
The end user experience has deteriorated to the point that we sit and wait while the hourglass spins, as IT's remote bots take inventory, or install software updates while we're frantically trying to get our slides together for a customer meeting. The mindless bots scan for threats and lock the cursor while we're trying to write an e-mail, and we get embarrassing pop-up reminders while we're presenting to rooms full of people to make sure we know to update Adobe Acrobat. We're as mad as hell, and we're not going to take it any more! Who gave someone the right to assume that what their tool needs to do at any given moment is more important than the work we have to get done?

High performers are being hanged for taking matters into their own hands

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The Pit Of Despair Called Seat 54F, The MacBook Air, And Why People Are Bringing Them To Work

Most I&O professionals travel far less than the road warriors they serve, which means they could be missing an important personal connection with new forms of client computing. After years of lugging boat anchor-class laptops around and a broken shoulder from a skiing accident, I gave in last month and bought a new MacBook Air (yup, 13", i7, 4GB, 256GB SSD), and then spent the next month's worth of weekends getting it to work for my job. Here's why I did it, and why people in your firm are doing it too:

"Veev been vaiting for you," the Frau at the front of the 747 hissed as I stepped through the door with a sweat stain on my shirt roughly the shape of Alaska. Those of you who fly frequently on Star Alliance carriers may have noticed that Lufthansa is the only one that doesn't seem to care who you think you are on any other airline. I could be George Clooney (see "Up in the Air") with 10 million miles and a gold card from the chief pilot, and I'd still have to sit in a center seat -- 54F -- in the last row. No matter, it's where I always get to meet fun people like Ginny -- the wisecracking 101 year old grandmother from Wyoming, and Jim -- the head of desktop infrastructure for a large retail chain, who later became a customer.

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