No, this isn’t about the returning of your ITIL books to ITIL’s makers (just think how much they would cost to post) but more of the reaping of the knowledge and experience held within the ITSM community (ITIL’s creators, publishers, trainers, consultants, software vendors, ITSM practitioners, and ancillary roles such as analysts) for the benefit of all.
This is by no means a new idea. Various conversations have taken place over the years to create lower-level, more granular, and ultimately more practical best practice information that is freely available to ITSM practitioners. Whether it is in the form of blogs, white papers, discussion threads, podcasts, special interest groups, or “free” training and events, such information is invaluable to the IT people “at the coal face” who don’t want to have to “reinvent the wheel” nor to have to read through a set of ITIL books which IMO isn’t really designed for the hectic work lives of ITSM practitioners. Practitioners just don’t have the time even if they have the inclination. They will also struggle to find really practical help and assistance from such a "sea of text."