Forrester Blogs › Category: Social Media Marketing

How Successfully Is Your Organization Using Social Technologies?

Posted by Nigel Fenwick on July 15, 2011

  • 320 Recommendations

Let's face it, there are plenty of examples emerging of organizations doing great things with social technologies -- but just how many are having a measurable impact on their organization's goals?

If you think your organization is already doing great things with social technology you may be right. If you are seeing measurable results, I encourage you to nominate your organization for a Groundswell award.

What's a Groundswell award? Josh Bernoff, one of the authors of Groundswell, explains the history of the award in his blog here. Each year we review multiple nominations across various categories of social technology use; we identify the examples we believe best demonstrate the criteria for winning each award. We have categories that include internal and external uses of social technologies, and we're especially interested to see examples of strong collaboration between IT and Marketing. This is the fifth year we are running these awards (you can see past winners here and a full list of award categories below).

The 2011 award categories include:
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Get Your Entries In For The 2011 Forrester Groundswell Awards

Posted by Jeff Ernst on July 15, 2011

  • 268 Recommendations

Every year, we look to surface the most creative and effective ways in which companies are using social media and recognize them with our Forrester Groundswell Awards. Since I have a focus on serving B2B marketing leaders, I want to make sure that you are aware that we have an award category just for B2B applications. Many B2B marketers come to me because they struggle to come up with ideas for interesting social marketing applications that target business buyers, which makes for far fewer B2B success stories, so we need your entries.

The entry deadline for the 2011 Forrester Groundswell Awards is August 3rd, so I encourage you to go here if you'd like to nominate one of your own initiatives, or if you are an agency, you can submit something you've done for a client. Josh Bernoff, one of the original authors of Groundswell, wrote a great blog post highlighting the history of the awards that you should read if you're not already familiar with the program. 

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Make A Digital Connection With Women Around Life Stage And Passion Points

Posted by Tracy Stokes on July 14, 2011

  • 296 Recommendations

When the FBI finally captured Boston mob boss Whitey Bulger after a 16-year hunt, it did it by talking to women. Why? Because it realized that women would be more likely to have connected with his more conversational girlfriend Catherine Greig. The FBI went the traditional daytime-TV advertising route, but modern marketers should integrate social media into their marketing communications to make a more personal connection with their female consumers. Women are higher users of social media than men and have the potential to drive a brand’s reputation online because they are more connected and like to talk about brands and products. The key to making a digital connection with women is to understand their life stage and engage with them around the passion points that intersect with your brand. Brands like Kraft are leading social media, with Kraft innovating through its “Real Women of Philadelphia” campaign that uses social media as a creative inspiration. Check out my report “Engage Women With Personal And Relevant Social Interactions” to learn how to connect with your female consumer. 

How are you using social media to connect with women? What’s its role in your marketing mix? Answer here, or engage in the discussion we have started in the CMO Community here, "How are you using digital to connect with your female consumer?"

Thanks!

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