OK, so we all probably now know that the long-awaited ITIL “refresh,” ITIL v3.1 (or the ITIL 2011 Edition as it now seems to be called), is to be released on the 29th July 2011. But four years on from the release of ITIL v3 where are we exactly?
Let’s start with the provided facts about the updated version of ITIL. The ITIL Best Practice Management update points out that this is an “update” not a new version. Paraphrasing the update on the update, ITIL 2011 Edition is designed to:
Resolve any errors or inconsistencies.
Improve the ITIL publications by addressing issues raised to do with "clarity, consistency, correctness and completeness."
Address suggestions for change made by the training community.
Review the "Service Strategy" publication to improve accessibility and understanding.
Forrester’s book Groundswell made the power of social media tangible with real-world examples and laid out a framework to help onboard organizations. However, many companies today still struggle to benchmark their social media journey, manage bottom-up social activities, and prove the ROI of social media activities. The new chapters published in the just-released expanded and revised edition of Groundswell highlight some best practices. Here are some of them:
Understand why you are embarking on the social journey, and connect social media objectives to the company strategy. Ask hard questions like “Will my social presence help move the customer satisfaction needle?”, “Will it help sell more products?”, and “Will it deflect costs from my service center?”.
Treat social media as another channel in which to engage customers. Customers still want to call you (a surprising 67% of the time), email you, and chat with you. Make sure that your processes, policies, and communicated information are the same across all channels — traditional and social.
Connect your social media efforts. There may be many social media technologies used within your company. Ensure that there is some level of coordination between internal organizations so that you can uphold a consistent experience and brand for your customers.
Start small and staff social media initiatives with existing employees who understand your customers and your business. This is important to help extend your brand — your DNA — to your social channels.