Big Data Survey

Forrester is in the middle of a major research effort on various Big Data-related topics. As part of this research, we’ll be kicking off a client survey shortly. I’d like to solicit everyone’s input on the survey questions and answer options. Here’s the first draft. What am I missing?

  1. Scope. What is the scope of your Big Data initiative?
    1. Enterprise
    2. LOB
    3. Departmental
    4. Regional
    5. Project-based
  2. Status. What is the status of your Big Data initiative?
    1. In production
    2. Piloting
    3. Testing
    4. Evaluating
  3. Industry. Are the questions you are trying to address with your Big Data initiative general or industry-specific?
    1. General
    2. Industry-specific
    3. Both
  4. Domains. What enterprise areas does your Big Data initiative address?
    1. Sales
    2. Marketing
    3. Customer service
    4. Finance
    5. HR
    6. Product development
    7. Operations
    8. Logistics
    9. Brand management
    10. IT analytics
    11. Risk management
  5. Why BigData? What are the main business requirements or inadequacies of earlier-generation BI/DW/ET technologies, applications, and architecture that are causing you to consider or implement Big Data?
    1. Data volume
      1. <10Tb
      2. 10-100Tb
      3. 100Tb-1Pb
      4. >1Pb
    2. Velocity of change and scope/requirements unpredictability
    3. Data diversity
    4. Analysis-driven requirements (Big Data) vs. requirements-driven analysis (traditional BI/DW)
    5. Cost. Big Data solutions are less expensive than traditional ETL/DW/BI solutions
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Continuation Of The BI Software Plus Services Convergence Trend

As we predicted more than three years ago, BI software and services are converging. Today, Deloitte announced its acquisition of the assets of the BI SaaS vendor Oco.  This is a great confirmation of several trends:

  • BI is hot. All of the leading management consultancies and systems integrators are putting BI at the top of their priority lists.
  • BI is all about software plus services. There’s no such thing as  “plug-and-play” BI. One always needs to bundle it with services to integrate data, customize metrics and applications, etc.
  • BI is a perfect fit for any firm with a software-plus-services offering, as demonstrated by
    • IBM acquisition of PWC, Cognos, and SPSS
    • HP acquisition of Knightsbridge and Vertica
    • SAS acquisition of Baseline Consulting
    • EMC acquisition of Conchango and Greenplum.
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Outlook On Management Consulting Services Spending And Adoption In 2011

First of all, thanks to everyone who contributed to my "What Constitutes A Management Consulting Firm 2.0?" discussion in The Forrester Community For Vendor Strategy Professionals. This discussion has driven quite a bit of traffic (more than 3,600 views), but we’ve gotten just six replies so far, all of them very valuable. Please be sure to contribute to receive a copy of my planned update report on the consulting market.

The identification of future business models is one of the top questions I regularly discuss with consulting leaders. The other, and more tactical question, is about the spending and adoption patterns for management consulting services this year. In Q4 2010, Forrester surveyed 2,691 business decision-makers globally and found that:

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