Poor User Experiences WILL Kill Your Customer Service App

There’s a  huge graveyard of failed customer service software implementations, and still others are on life support due to the basic fact that they are not usable.  Think of the world we live in, with products and services from Amazon, Apple, Google, Facebook, and the like:

  • Intuitive user interfaces that don’t require training to be able to use them
  • Touchscreens
  • One-click processes
  • Predictive type-ahead where suggested topics are displayed in a dropdown menu to help users autocomplete their search terms
  • Aggregation of content from different sources, all linked together so that it adds value to the user
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