It wasn’t that long ago that packaged apps ruled the application delivery landscape and custom development was decidedly the second choice. Today, the decision is not so cut and dried, as firms struggle to find the right balance between the quick time-to-market of packages and the competitive distinction custom development can create. In the midst of this shift, a new option — rent (SaaS) — is gaining traction. Most enterprises already support a mix of packaged and custom applications — but with fast adaptation, customer experience, and process integration the top priority for most enterprises, do firms need a different mix of custom, packaged, and SaaS apps to maximize customer value?
Next month at Forrester’s IT Forum in Las Vegas, a panel of experts will debate the pros and cons of custom-developed applications and packaged applications in our Application Development & Delivery track. Attendees will have a chance to vote on the future of applications. But we decided the debate was too juicy to sit on it for another month. So, on April 25, from 2 to 3 p.m. ET, Forrester will host a Tweet Jam — using the hashtag #ITF11 — to answer the question:
“Which is better at delivering customer value: packaged or custom applications? Why?”
We asked our panelists to get the discussion started, and here is what they had to say: