Do We Really Reward Noble Failures?

Both Agile and Lean have an ethos that, at least on paper, acknowledges the noble failure. "Fail fast" is part of the Agile credo. Although it sounds as though it contradicts the "fail fast" approach, Lean's admonition to delay decisions for as long as possible is actually very complementary. The first draft of anything, from automotive design to software architecture to student papers, always contains elements that could be improved or that are just flat-out wrong. Practices that sit beneath the banner of Agile or Lean, such as set-based development, provide further ways to make mistakes and overcome them.

To a large extent, these practices deal with the easier varieties of failure. Prototyping a feature quickly, so that you can invite feedback when you actually have enough time to respond to it, is an extremely valuable technique for lowering the risk that you build something the wrong way. You need a different approach to identifying the features that you should not build, period.

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