The ‘New Marketing’ For Market Insights

Tick, tick. Only two weeks left until Forrester’s Marketing Forum, and turnout is high for this strategic view into the next digital decade. Personally, I’m ecstatic that the Forum is in San Francisco. I lived here decades ago and can honestly say that I left part of my heart here (am I the only one old enough to actually remember this song?). You’ll come for the great presentations and, if you’re not careful, you’ll wind up staying for the amazing culture, cuisine and climate!

And speaking of great presentations, the team is pulling out all the stops to make sure that market insights (MI) professionals are ready for the next digital decade. Tamara Barber will set the stage with an overview of the challenges and opportunities facing MI professionals in the era of the Splinternet. Jackie Anderson has put together a great panel to give you a 360-degree understanding of doing research in the high-growth youth market and Roxana Strohmenger will take you to the cutting edge of emerging and innovative research methods.

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