Before I left for Enterprise Connect this week, I had completed nearly a dozen pre-briefings and tweeted that I expected to see themes including cloud, collaboration, interoperability, mobility, SMB, social, and video. All those topics have been covered and re-covered — and they have often overlapped. As I attended sessions, visited vendors on the floor, and met on-on-one with unified communications and collaboration (UC&C) vendors and service providers, I heard echoes of my late 2008 report, “The Broad Opportunities In Managed Services,” where I highlighted tight credit, rapid technology change, and uncertain business volumes with creating unique opportunities for managed services from onsite management through the then new concept of software-as-a-service (SaaS). This brought cloud and as-a-Service topics to the front of almost every conversation and announcement. Vendors are pursuing this opportunity that we continue to see growing in our surveys, with only 3% of IT buyers in North America and Europe reporting that they currently deploy or manage their unified communications in an as-a-service model; but 23% are interested in doing so in the future.* Vendors from CallTower to AT&T (although neither was at the show) are offering services, and several new cloud announcements were made at the show.
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