To be a great analyst, it's not sufficient to say what will happen. The best analysts make the call and tell clients what actions they should take as a result. But before creating those client recommendations, it's vital that an analyst correctly predicts what will happen. Otherwise, those recommendations are based on the wrong foundations.
Earlier this year, we published our Smartphone Trends 2011 report, which I wrote back in November. In it, we set out the key trends that smartphone-related product strategy needed to be built around. There are numerous predictions in that report. But already at the end of the first quarter, we have successfully predicted numerous events. Read the report now for the rest.
Events that we predicted include:
The arrival of 3D smartphones from HTC and LG. We identified 3D smartphones as a trend that would arrive in western markets. It has: LG's Optimus 3D was announced at Mobile World Congress in February and goes on sale in Q2 in Europe. It's being sold in the US as the AT&T Thrill. HTC's 3D Evo was announced at CTIA for US CDMA networks and is coming to Europe too. My colleague Nick Thomas will be publishing a report on 3D product strategy across all devices soon and what actions firms must take now.
Tablets are a red hot topic since the launch of Apple’s iPad more than a year ago. Tablets are the most visible aspect of a broader topic on the minds of vendor strategists – the consumerization of IT. Consumerization is defined variously as using personal devices for work, pay-per-use payment models, spending personal money for work-related cloud services, and employee self-provisioning of IT capacity outside the oversight of IT. In our annual Forrsights Hardware Survey, Q3 2010, we asked IT infrastructure buyers responsible for supporting end user computing about a variety of topics related to consumerization of IT and learned that:
The IT organizations in 26% of enterprises (firms with 1000 employees or more) were planning to implement or had implemented general purpose touchscreen tablets such as the Apple iPad. Of that total, 4% reported they’d already implemented, and 17% were already piloting by Q3, 2010, approximately 6 months after the launch of this brand new category. SMBs, firms with 999 employees or less, were lower at 18% planning or implemented.
Only 2% of firms, large and small, reported implementing or piloting bring-your-own-PC models, despite several years of hype among the desktop virtualization software vendors about this model. We expect this PC deployment model to grow, but it’s not a broad trend yet.
Firms are using more consumer-style Web applications on PCs, with 84% firms increasing their use of Web applications. But they’re not abandoning locally installed applications. 55% of firms are increasing or staying the same on their use of installed applications, while only 4% are seriously reducing use.