Here at Forrester, we run quarterly surveys to find out what customer experience professionals are doing in various areas. This quarter, we’re focusing on customer experience strategy and voice of the customer (VoC) programs.
Do you have an understanding of your company’s customer experience strategy (or lack thereof) and how it's applied?
Do you know about your company’s VoC program (or lack thereof) and what it entails?
The survey closes March 9th. After that date, we’ll analyze the data and send you a free copy of the aggregate responses to each question — even if you’re not a Forrester client!
Thanks for helping to fuel our research!
If you can’t participate this time around but wish to participate in the future, please join our Customer Experience Peer Research Panel — just remember to select “customer experience” in the enrollment form. If you do take the Q1 2011 survey, you can sign up for the panel directly at the end of the questionnaire. No need to duplicate efforts.