The ANA TV Conference And The Future Of Television Measurement

On February 10, our Researcher Mike Glantz was able to attend the ANA TV and Everything Video Conference. In light of our recently published call on the future of TV audience measurement in our new report "TV's Currency Conversion" (client access only), here are his observations from the event:

Overall, the conference featured an excellent lineup of presenters and speakers:

  • Nielsen announced that it is adopting Ad-ID standards into its local and national TV measurement methodologies. If marketers embed the Ad-ID tracking code, Nielsen will be able to report on brand-specific commercial ratings.
  • Bob Liodice, CEO of the ANA, announced that the ANA is forming a joint consumer panel with Canoe Ventures to test the effectiveness of Interactive TV (iTV) ads.
  • Al Gore discussed the importance of multichannel media planning and how CurrentTV is working to reach its audience across TV and digital.
  • Barry Judge, the CMO of Best Buy, shared the thought process (and hilarious outtakes) that led to Best Buy’s first-ever Super Bowl commercial.
  • David Stern elaborated on the NBA’s international expansion plans, as well as the NBA’s use of social media to drive brand awareness.
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