The Sales Track View From Forrester's Technology Sales Enablement Forum, 2011

Wow! We just came back from our first annual Technology Sales Enablement Forum (Feb. 14-15, 2011). 

Brad Holmes, the practice leader serving Technology Sales Enablement, shared on his blog that the theme for the Forum was New Buyers, New Demands: Accelerating Sales Performance. 

The objectives of the Forum were to help sales enablement professionals identify ways to:

  1. Shift vendor-centric product portfolios into customer-centric problem-solving pathways to business outcomes.
  2. Adapt a go-to-market approach to more effectively model the customer and help the sales team have more valuable sales conversations.
  3. Create strategic programs to better organize and coordinate sales support initiatives and spending.
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