HP webOS TouchPad Tablet: In The Race, But Apple Still Leads The Pack

Today HP unveiled its new line of webOS phones and the HP TouchPad, the first of a family of tablets HP is planning to launch. Here's our take on the TouchPad product strategy:

  • Product: The TouchPad marries the best of HP and Palm with features like Beats audio, printer compatibility, and nifty applications of Palm's Touchstone technology. Just as important, they've chosen a 9.7-inch screen size to make it as easy as possible for developers to port over their apps from the iPad, which will help them build their app ecosystem quickly. The device is thicker than the iPad and lacks the cool aluminum casing, but it has features the iPad doesn't (yet) have, like a front camera and multiple ports. There's still room for future improvement, like jazzing up the black hardware with a Vivienne Tam design as HP has done with its netbooks and notebooks to give the TouchPad more personality--and of course, launching 3G and 4G, which they plan to do later this year.  
  • Place: In a Forrester survey in January of 4,000 US online consumers, the No. 1 place consumers said they'd prefer to buy a tablet was electronic stores like Best Buy--40% of consumers considering buying a tablet said they'd prefer this channel, compared with only 11% that said they'd prefer to buy from a mobile service provider like Verizon. Here, HP has a huge advantage over Android tablet-makers like Samsung who are primarily relying on carriers to make the sale. HP has a strong relationship with Best Buy and the Touchstone technology will play well on retail shelves; however, Apple still has a stronger play on distribution since it's not only in Best Buy, Target, etc. but also owns its own channel--the Apple Store is a laboratory for teaching consumers about the iPad (and how to buy content on it).
  • Price: An unknown. HP is not announcing price at this time.
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