Recently, the city of San Jose used a serious game, Buy A Feature, to address some tough budgetary challenges. Since serious games have relevance across a wide range of contexts, including application development and delivery, it's worth relating one anecdote from San Jose's exercise that demonstrates the importance of having a shared vision.
I was a "facilitator" for this exercise, which involved more than 100 members of the community, plus a couple dozen city officials, including Mayor Chuck Reed. According to the ground rules of this exercise, organized by Innovation Games, each group of several community members had to decide which municipal projects (libraries, parks, school programs, fire, police, etc.) to fund and which not to. These "wish list" items formed List A. A complementary List B included other projects that the participants could decide to cut and then shift the money into projects from List A.
Every participant had a small amount of money, but not enough to buy anything from List A outright. Funding anyone's favored project, therefore, required investment from more than one person. Money from any List B project was available only if everyone at the table agreed to cut it.
Internal pilots (a.k.a. "eating your own dog food," or "drinking your own champagne") are important tools. But how? What kind of feedback do you get from these exercises, and what sort don't you get?
That's the topic of a new research project that we just launched. While Forrester starts hundreds of new research efforts this year, I'm highlighting this one for two reasons: (1) I'm doing the research, and I think that everything I do is interesting; (2) this is the second time I've done a research project in a very transparent way. From start to finish, we're going to work in the open, to give you, Dear Reader, an opportunity to comment on the research as we do it.
The first project done in this fashion, which investigated "thought leadership" (whatever that means) in the technology industry, resulted in this RoleView document. Along the way, we solicited comments on the basic research plan, the questions we asked our interview subjects, and the content of the document. We threw out questions to Forrester community members along the way, and at the end, we did a brief retrospection on how well we succeeded.
We're Interested In Your Feedback Again. No, Really.
We're following the same game plan this time. Three documents just went live in The Forrester Community For Application Development & Delivery Professionals: