POST: Refining Your Strategy For iPads and Tablets -- The Workshop!

Are you a product strategist trying to craft an iPad (or general tablet) product strategy?  For example, are you thinking about creating an app to extend your product proposition using the iPad or other tablet computer?

At Forrester, we’ve noticed that product strategists in a wide variety of verticals – media, retail, travel, consumer products, financial services, pharmaceuticals, software, and many others – are struggling to make fundamental decisions about how the iPad (and newer tablets based on Android, Windows, webOS, RIM’s QNX, and other platforms) will affect their businesses.

To help these clients, an analyst on my team, Sarah Rotman Epps, has designed a one-day Workshop that she’ll be conducting twice, on February 8th and February 9th, in Cambridge, Massachusetts.

She’ll be helping clients answer fundamental questions, such as:

  • Do we need to develop an iPad app for our product/service/website? If we don't build an app, what else should we do?
  • What are the best practices for development app products for the iPad? What are the features of these best-in-class app products?
  • Which tablet platforms should we prioritize for development, aside from the iPad?
  • Which tablets will be the strongest competitors to the iPad?
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Retail 2020

Retail 2020?What will retail will look like in 10 years? This is an important question for many CIOs and CEOs, and not just those in the retail sector.

To get a feel for the future of retailing, earlier this month I made my annual pilgrimage to the National Retail Federation (NRF) conference and expo in New York. The most significant difference I noticed between this year and last year was that in 2010 everyone was talking about multichannel retail while keeping an eye on social technologies as a future trend. This year the buzz was around full channel integration/retail-anywhere or what might be called "zero-channel retail."
 
Zero-Channel Retail
For many years retailing has been broken out into "channels" based upon how products are put into the hands of the consumer. Channels include: retail stores, outlet stores, Internet, catalog, etc. In the past each channel was managed independently of the others (recall how some retailers actually created separate companies to run their Internet retail business). Last year there was a big focus on how to integrate online and physical retail into one, seamless channel.
 
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