New Media Dominates For Interactive Marketing News & Information

We recently conducted a survey on the Forrester blog to learn about the news sources you use to get interactive marketing information and insight.  Among the responses we received, new media (online-only) news sources ranked high, which is no surprise since we asked on a blog dedicated to the needs of interactive marketing professionals. 

When it comes to news and information about interactive marketing, Mashable rules the roost for those who responded; 4 of 5 people listed Mashable as a media outlet they visit at least once a month.  Two other tech/media sites also ranked on top:  TechCrunch and ReadWriteWeb.  As for traditional media sources, The New York Times and Ad Age were tops for interactive marketing news among those who completed the survey.

79% read Mashable once per month, 61% read TechCrunch and 53% read ReadWriteWeb.

Another interesting finding is how many different sources for interactive marketing news are used by survey respondents.  Almost 4 in 10 people say they regularly visit a news site other than the 17 we listed in our survey.  Top answers in the “Other” category include:

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