The Global Software Market In Transformation: Findings From The Forrsights Software Survey, Q4 2010

Two months ago, we announced our upcoming Forrester Forrsights Software Survey, Q4 2010. Now the data is back from more than 2,400 respondents in North America and Europe and provides us with deep and sometimes surprising insights into the software market dynamics of today and the next 24 months.

We’d like to give you a sneak preview of interesting results around some of the most important trends in the software market: cloud computing integrated information technology, business intelligence, mobile strategy, and overall software budgets and buying preferences.

Companies Start To Invest More Into Innovation In 2011

After the recent recession, companies are starting to invest more in 2011, with 12% and 22% of companies planning to increase their software budgets by more than 10% or between 5% and 10%, respectively. At the same time, companies will invest a significant part of the additional budget into new solutions. While 50% of the total software budgets are still going into software operations and maintenance (Figure 1), this number has significantly dropped from 55% in 2010; spending on new software licenses will accordingly increase from 23% to 26% and custom-development budgets from 23% to 24% in 2011.

Cloud Computing Is Getting Serious

In this year’s survey, we have taken a much deeper look into companies’ strategies and plans around cloud computing besides simple adoption numbers. We have tested to what extent cloud computing makes its way from complementary services into business critical processes, replacing core applications and moving sensitive data into public clouds.

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MDM Remains A Top Technology Trend For 2011 And Beyond

For the second year in a row, Forrester Research has targeted master data management (MDM) as one of the highest-impact technologies that enterprise architects must keep an eye on. Forrester Vice President and Principal Analyst Gene Leganza published “The Top 15 Technology Trends EA Should Watch: 2011 To 2013” research in October, and Gene smartly positions MDM along with next-gen business intelligence, advanced text and social analytics, and information-as-a-service integration architectures as key enablers to deliver what Forrester is calling “process-centric data and intelligence”.

I’ve discussed this concept of process-led data management often over the past few years, and went into detail in my July blog post, "Data Governance Remains Immature: Increase Focus On Business Process To Build Momentum," where I offered a critical call to arms that all MDM, data quality, and data governance evangelists must embrace:

Data governance is not – and should never have been – about the data. High-quality and trustworthy data sitting in some repository somewhere does not in fact increase revenue, reduce risk, improve operational efficiencies, or strategically differentiate any organization from its competitors. It’s only when this trusted data can be delivered and consumed within the most critical business processes and decisions that run your business that these business outcomes can become reality. So what is data governance all about? It’s all about business process, of course.

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Join Forrester’s TweetJam On Advanced Analytics: December 15 At 12 pm US Eastern Time

Are you interested in business intelligence, wonder about the future of the analytics market or have a question on advanced analytics technologies?

Then join the Forrester analysts Rob Karel, Boris Evelson, Clay Richardson, Gene Leganza, Noel Yuhanna, Leslie Owens, Suresh Vittal, William Frascarelli, David Frankland, Joe Stanhope, Zach Hofer-Shall, Henry Peyret and myself for an interactive TweetJam on Twitter about the state of advanced analytics on Wednesday, December 15th, 2010 from 12:00 p.m. – 1:00 p.m. EDT (18:00 – 19:00 CET) using the Twitter hashtag #dmjam. We’ll share the results of our recent research on the analytics market space and discuss how it will change with new technologies entering the scene and maturing over time.

Business intelligence is the fastest growing software market today as companies are driving business results based on deeper insights and better planning, and advanced analytics is the spearhead of BI technologies that can untap new dimensions of business performance. But what exactly is ‘advanced’ analytics, what technologies are available and how to efficiently use them?

Much more detailed information can be found in the blog of Forrester analyst James Kobielus who will lead us through the discussion during the TweetJam. Above you see an overview graphic listing the different elements of advanced analytics today, taken from his blog.

Here are some of the questions we want to debate during our TweetJam discussion:

  • What exactly is and isn’t advanced analytics?
  • What are the chief business applications of advanced analytics?
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