‘Tis the season for gifts and wishes. I have no presents for Twitter, Facebook, Yahoo and Google (and giving them gifts would violate Forrester rules), so instead I’ve dug deep into my bag of hopes to offer some wishes for these leading tech and social media companies:
For Twitter, the gift of distribution. I’ve argued plenty on this blog that Twitter has already become mainstream based on the impact it has on our culture, if not on the number of people who use the information network. It must be rewarding for Biz, Ev and the Twitter crew to see tweets become news on CNN and in Entertainment Weekly, but that doesn’t pay the bills. For Twitter to become an ad-serving powerhouse (without annoying its loyal user base), it needs more people consuming tweets — it won’t be the number of people who tweet that drives Twitter’s revenue but the number of people who read those tweets. If Twitter is to maximize the potential of its Promoted Tweets, trends and accounts, it needs as many eyeballs as possible, and so in 2011 I give Twitter the wish of wider distribution. If Twitter can succeed in being integrated in sites across the Web (as Facebook has) not just as a button but as content, the future will remain very bright for the ubiquitous blue bird.
The General Services Administration made a bold decision to move its email and collaboration systems to the cloud. In the RFP issued last June, it was easy to see their goals in the statement of objectives:
This Statement of Objectives (SOO) describes the goals that GSA expects to achieve with regard to the
1. modernization of its e-mail system;
2. provision of an effective collaborative working environment;
3. reduction of the government’s in-house system maintenance burden by providing related business, technical, and management functions; and
4. application of appropriate security and privacy safeguards.
GSA announced yesterday that they choose Google Apps for email and collaboration and Unisys as the implementation partner.
So what does this mean?
What it means (WIM) #1: GSA employees will be using a next-generation information workplace. And that means mobile, device-agnostic, and location-agile. Gmail on an iPad? No problem. Email from a home computer? Yep. For GSA and for every other agency and most companies, it's important to give employees the tools to be productive and engage from every location on every device. "Work becomes a thing you do and not a place you go." [Thanks to Earl Newsome of Estee Lauder for that quote.]