Today, Facebook and MySpace announced a collaboration. MySpace users can now log in using Facebook and leverage their collection of Facebook "Likes" to instantly create a highly personalized entertainment experience on MySpace. On the one hand, this is hardly earth-shattering news: MySpace already announced and launched its new entertainment-focused mission, and Facebook has been integrated into more than 1 million Web sites. But that doesn't mean there isn't anything interesting about today's news:
MySpace is reinvigorated and innovating rapidly. For a site that hadn't changed much in years, MySpace is suddenly looking awfully innovative. Of course, it needs to be; News Corp. has made it clear that MySpace quickly must demonstrate success, and MySpace is taking this challenge very seriously. In the past three weeks, MySpace has announced its new format, launched it and already rolled out its first major innovation with a partner.