Ah, that pesky sales force. Why don’t they:

• Follow the selling methodology you’ve developed with much expense and rolled out with great sweat?
• Call on more senior-level buyers, for goodness sake — don’t they realize those are the people with adult money and fat wallets?
• Just use the tools you’ve developed for them — all they need to know has already been figured out.
• Sell more stuff to their existing customers — with so many things to sell, how can they NOT be successful?
• Stay on your brand message? It’s like each rep has created their own version of the truth.