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Is Your Sales Force Really That Dumb ... Or Are They Just Misunderstood?
on October 4, 2010
Ah, that pesky sales force. Why don’t they:
Follow the selling methodology you’ve developed with much expense and rolled out with great sweat?
Call on more senior-level buyers, for goodness sake — don’t they realize those are the people with adult money and fat wallets?
Just use the tools you’ve developed for them — all they need to know has already been figured out.
Sell more stuff to their existing customers — with so many things to sell, how can they NOT be successful?
Stay on your brand message? It’s like each rep has created their own version of the truth.
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