I’ve just published my comprehensive analysis of the enterprise data quality platforms market in my Forrester Wave™ report and provided a deep-dive assessment of the technologies, strategies, and market presence of the six vendors that, in my opinion, provide the most mature, robust, and comprehensive data quality and data profiling solutions available. The evaluated vendors include DataFlux, IBM, Informatica, Harte-Hanks Trillium Software, Pitney Bowes Business Insight, and SAP BusinessObjects.
DQ Market Overview
A fair question some may ask when they see this research is “Why evaluate only six vendors?” The reason is a simple cost/benefit analysis. As any vendor that has participated in this process can confirm, the Forrester Wave™ research methodology is at minimum a 6+ month, in-depth product and vendor strategy evaluation and the more vendors that are included only adds to the effort. So when determining my inclusion criteria, I had to ask — as always — who is the target audience for this research? The answer, of course, is the data management professionals that work for Forrester’s clients, who for the most are large commercial enterprises and public sector organizations that often support global operations.
I don’t know when, but at some point in the not too distant future, the world of enterprise software and applications will become simpler. We will only have four to six vendors and platforms to choose from, as compared to the hundreds of options we have today. I know many of you will argue with me on this point, but if you consider the speed at which IBM, SAP, Oracle, and Microsoft are acquiring software companies, that’s just inevitable. While this future state may not happen for another 10 years, when it does, IBM will most likely be best positioned (with Oracle a close runner-up) to provide that one-stop shopping for everything from hardware to desktop applications to consulting services (the only big missing piece is ERP, and therefore I am convinced IBM will sooner or later acquire an ERP vendor).
This is precisely my key takeaway from IBM's IOD event in Vegas (#iodgc) — a sheer breadth of IBM software and services offering. Front and center of the announcements made at the IOD was the launch of Cognos 10. Here are my key takeaways from this new major release. As always, there's some good news and some not-so-good news (but then our lives and BI jobs will become too boring, right?)
As I was doing research for our Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2010, I couldn’t help but remember a dear old friend of mine, who was/is one of the nicest and smartest people, but often a bit naïve and too idealistic. At one point when we were watching the Olympic Games on TV, she shed a tear and asked, “Why can’t they all win?” Unlike the Olympic Games, though, it’s good news all around for all of the vendors covered in our latest evaluation. Here’s it is in a nutshell.
In Forrester's 145-criteria evaluation of enterprise business intelligence (BI) platform vendors, we found that IBM Cognos, SAP BusinessObjects, Oracle, Information Builders, SAS, Microsoft, and MicroStrategy led the pack because of completeness of not just BI, but overall information management functionality. Actuate came out as a Strong Performer on the heels of the Leaders offering equal — or in some cases superior — BI functionality, but it mostly relies on partners for the rest of its information management capabilities. TIBCO Spotfire also came out as a Strong Performer offering top choices for analytics, even surpassing other Strong Performers in the overall information management arena based on its traditional strength in middleware and application integration. Last but not least, QlikTech and Panorama Software moved up from Contenders and into the Strong Performers category based on the continuous improvements in their analytical capabilities.
Our evaluation uncovered a market in which:
IBM Cognos, SAP BusinessObjects, Oracle, and SAS continue to lead the pack.
Information Builders, Microsoft, and MicroStrategy move into the Leaders category.
On September 18, 2010, Software AG (SAG) — best known for its business process management, B2B, and SOA-based integration solutions — announced its acquisition of Data Foundations, a master data management (MDM) vendor based in Hackensack, New Jersey. Data Foundations is smaller and less well known than the more mature and comprehensive MDM solutions from Initiate Systems and Siperian, both of which were acquired earlier this year by IBM and Informatica, respectively. Once Initiate and Siperian were taken off the market, no tier one MDM vendors remained for potential suitors to consider — especially those that could support both analytical and operational use cases. Having missed out on the opportunity to snag one of those leaders, we believe Software AG made the right technology choice in selecting Data Foundations.
You might be wondering why this post has nothing to do with Latin American consumers. Well, in addition to my Latin American research, enterprise feedback management (EFM) is a new and exciting coverage area that I will be addressing to help market research (MR) professionals. My goal is to assist you in finding the right tools and processes that will aid you in making sense of all the copious amounts of information that is collected from all parts of your company regarding consumers and synthesize them into coherent, actionable solutions.
What is EFM? Right now it means several things. From the viewpoint of a customer experience (CXP) professional, it is a tool that can be used to assist in developing a systematic approach for incorporating the needs of one’s customers into the design of better customer experiences, or what we call at Forrester voice of the customer (VoC) programs. My colleague Andrew McInnes will be covering EFM, as well, but from the perspective of how CXP professionals can utilize these tools.
For a market research professional, it is also used as a tool, but is not specific to solely collecting customer experience feedback. I see it as an advantage in two main ways.