After years of looking at how the online markets of Asia Pacific are emerging from an online shopping perspective, we are thrilled to announce our first online retail forecast for China, Japan, South Korea, India and Australia.* Some findings from the forecast:
Japan still takes the top spot in the region. Japan retains its dominance in the region with some $45 billion in online retail sales this year. Indeed, while China’s combined B2C and C2C spending surpasses B2C spending in Japan, Japan is still the leader in traditional online retail sales. And despite the fact that online consumers in Japan are purchasing across a wide variety of categories, some category purchases like beauty have shifted online in Japan in a way they have not in the US or Europe.
China’s growth rates will propel it ahead of Japan in the very near future. China’s combined B2C and C2C sales — the two are nearly impossible to separate** — are poised to reach $49 billion in 2010. China’s CAGR will be double that of the US, Western Europe and Japan, and it’s clear that China will be the eCommerce market most likely to rival that of the US.
Australia’s robust growth will be driven by an increasingly vibrant online retail sector. The online marketplace in Australia is marked today by a large number of cross-border transactions, but there is growing momentum among local players. Though less than half the size of the online retail markets in Japan and China, Australia’s growth rates are slightly higher than those of Japan and its US and Western European counterparts.
Demand for eCommerce solutions continues to be strong. This is fueled by homegrown and older applications under strain from growing businesses, by strategic multichannel initiatives, and by the cost to maintain these legacy systems. As evidence, 57% of online retailers have increased their eCommerce technology spending in 2010, and 27% of US online retailers are planning to replatform in the next 18 months.
This is a transformative time in eCommerce. Platform solutions are changing rapidly. New solutions are coming available, and the current platforms are maturing quickly into multichannel solutions. We are very close to seeing the “e” drop from eCommerce Platform. And we are seeing that in our client inquiries and projects as well as seeing it in the evolving platform products.