Thought Leadership: Measuring Our Success

Now that we've posted the outline for our study of thought leadership in the technology industry, it's a good time to take stock of our success so far. It's important to start the retrospection process, even if we're not completely done with the project yet, because we're using this study to pilot a different way of doing research. As we said in the document explaining this approach, Agile Research Development, we set the following goals (shown in order of priority):

  1. Ask the right questions.
  2. Enhance the quality of the answers.
  3. Maximize the voice of the customer.
  4. Make adjustments quickly.
  5. Be even more relevant to our clients.
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