It was common knowledge that Microsoft was releasing a new version of its communications and collaboration suite this year, but behind the traditional development cycle, the Microsoft marketing machine was operating at full speed as well. The name “Communications” has been replaced by “Lync” broadly across the traditional OCS product line, reflecting in my opinion, the fact that enterprise communications and collaboration is all about linking the people, processes, and thoughts that drive creativity. I am fond of saying that there is the verb “to collaborate” (what humans do to create new and better ideas together) and the noun “collaboration” (what many tech vendors sell in the form of collaboration platform software). By adopting the name Lync, I believe that Microsoft is taking to heart the requirement for communications software to link people, processes, and ideas, while SharePoint remains the place where those ideas are stored and shared on enterprise networks for companies that have adopted Microsoft’s unified communications and collaboration (UC&C) products broadly.
Beyond the name, I believe that the most compelling news is that Microsoft is now getting serious about its Microsoft Lync Server being ready to replace the private branch exchange (PBX). Many Microsoft execs — from Gurdeep Singh Pall, corporate vice president for the Office Communications Group, through BJ Haberkorn, OCS senior product manager responsible for voice — have spent extensive time telling me about the reliability and scalability of Microsoft’s voice services within its UC&C solutions. Microsoft continues to expand its feature set to compete robustly with other communications vendors. New capabilities of the Microsoft Lync Server include:
Rich presence providing access to things like location or user skills.