Forrester Has Launched Its Forrsights Software Survey, Q4 2010

Technology innovation and business disruption are changing the software market today. Cloud computing is blurring the line between applications and services, and smart solutions are combining hardware with software into new, purpose-engineered solutions. We are happy to announce that we have launched our Forrester Forrsights Software Survey, Q4 2010, to predict and quantify the future of the software market and help IT vendors to tap into the insights from approximately 2,500 IT decision-makers across North America and Western Europe.

The survey will provide insights on the strategic direction and spending plans of enterprises from very small businesses to global enterprises, segmented by industry and country. In comparison with last year’s survey, we significantly boosted the sample size this year for the energy (oil and gas, utilities, and mining) and healthcare industries; we’ll be able to provide an in-depth analysis for these industries along with retail, financial services, high tech, and other industries.

Key themes for this year’s software survey include the following topics:

  • Cloud computing. Besides a 360-degree overview on current and future adoption rates of software-as-a-service (SaaS) for different software applications, we are going much deeper this year and have asked IT decision-makers about their cloud strategy for application replacement as well as for different data and transaction types.
  • Integrated information technology. Purpose-engineered solutions combining hardware with software are promising higher performance and faster implementation times. But do IT users really buy into single-vendor strategies?
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Confusion On Fusion Apps At Oracle OpenWorld

Like thousands of Oracle clients and a dozen or so Forrester analysts, I was at Oracle OpenWorld last week.  One of the big news items was the announcement of the availability of Fusion Applications.  The creation of these new applications has been a massive effort, involving many of Oracle’s top software designers and developers working for over five years.  My preliminary opinion, along with my colleagues, is that Fusion apps do have some useful new features and a better user interface than prior Oracle products, as well as providing a more credible SaaS option than Oracle's prior On Demand offerings. 

However, there seems to me to be a lack of clarity as to how Fusion apps fit in the evolution of the Oracle family of apps.   To its credit, Oracle has stated that it is going to be responsive to clients, not forcing them to convert to Fusion nor make staying on existing apps unattractive by not supporting and enhancing those apps.  Instead, it wants to make Fusion apps so attractive that clients will want to adopt them, either (rarely) as a whole suite or (more likely) as step-by-step replacement or additions to existing app products.  Still, that leaves unclear what Oracle sees as the endgame for Fusion vs. its other app products. 

As I see it, there are four scenarios for how Fusion apps will relate over time to the existing portfolio of apps that Oracle has acquired and continues to support through its Applications Unlimited position:

  1. Fusion apps take over and replace the other applications over time.
  2. Fusion apps become yet another app product line, which co-exists with the other apps.
  3. Fusion app features and functions percolate into and are absorbed into the other apps, which persist indefinitely.
  4. Fusion apps provide new categories of applications, which get brought into the other app families as add-ons.
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Seeking Input On Social Media Management Platforms

I’m beginning to prep for a future report on a new breed of tools designed to help companies manage complex social media accounts, relationships, communications and internal roles.  If you have some experience, know some tools or just have some questions you’d like answered, please weigh in!

In the old days (of 2009) many brands had just one Twitter account and one Facebook account maintained by one (or a small set) of people, so the brand’s social media presence was relatively easy to maintain.   Today, the challenge is much greater—some brands have dozens of accounts in multiple languages focused on geographies ranging from the entire globe to individual countries and cities.  At the same time, demand has increased with a greater need to listen and respond to the growing audience in social media, and to handle that inflow, marketers are involving more and more employees.

We’re seeing the rapid development and adoption of a new breed of tools—call them Social Media Management Platforms—which include solutions from Buddy Media, Vitrue, Awareness, ExactTarget, StrongMail, Involver, Hootsuite, Context Optional, RightNow, Expion and others.

None of all of these tools offer the same set of features, and we'll see a great deal of change in the next couple of years as consumer demands, enterprise needs and social networks change.  For now, effective social media management requires a combination of:

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