With today’s announcement of the PlayBook tablet PC, BlackBerry is launching a huge bid to try to retain any customers who have not yet fled to the iPhone and iPad.
Due to be released in early 2011, there is a lot for CIOs to like about the new PlayBook. BlackBerry is hoping that by making the PlayBook easy to integrate into the enterprise, and leveraging its much touted encryption security so much in the news lately, CIOs will back the PlayBook over the iPad.
The PlayBook will be compatible with BlackBerry Enterprise Server and, when paired through Bluetooth to an existing BlackBerry Smartphone, will use the phone as a data transport, only temporarily caching content on the PlayBook.
Some features of the new PlayBook make it very desirable when compared to today’s iPad, such as support for Adobe Flash, Mobile AIR and HTML5; symmetric multiprocessing; built-in HD cameras front and back (think HD video-conferencing); microUSB connection and HDMI output. To control all of this the PlayBook will use a new operating system based on the QNX Neutrino microkernel architecture. What we don’t know: how long the battery will last (a big selling feature for iPads is its long battery life); and what price the PlayBook will sell for. Without seeing a PlayBook up close, it’s hard to say how these features compare to an iPad. After all, one of the most elegant things about an iPad is how it feels - you feel an almost instant connection to the device.
As you probably know by now, I really enjoy engaging with all of you through social media like this blog or via Twitter. Of course, I like doing research and writing reports, but that's very much an academic exercise. The blog and Twitter are about direct communication and instant feedback (and, in a way, instant gratification). However, these are still all virtual contacts. So, I thought I would share with you where you can find me, and my team, in the next couple of months so that you can meet us in person.
I will be speaking at Forrester’s upcoming Consumer Forum in Chicago, October 28-29, and our Marketing & Strategy Forum EMEA in London, November 18-19. The theme of Forrester’s Consumer Forum 2010 is “Unleash Your Organization To Serve Empowered Customers.” Lots of the content will be related to the new book Empowered, by Forrester analysts Josh Bernoff and Ted Schadler.
The market research track will show why the ability to understand customers’ needs and wants from several data sources is the key to supporting the organization with actionable insights. It will include the following presentations:
“If The Company Only Knew What The Company Knows: How The Introduction Of A Knowledge Center Can Empower Market Research Professionals,” Reineke Reitsma.
“Trends And Best Practices In Social Market Research,” Tamara Barber.
“Understand Influential Young Online Consumers: A Global Perspective,” Jacqueline Anderson.