Amazon Shows How To Protect Your Brand While Connecting To Facebook

As you probably know, Facebook and Amazon are allowing consumers to connect the two sites.  What I find most interesting is the care Amazon is taking to inform consumers what this will mean to them and why they should do it.  Given Facebook’s repeated stumbles on issues of consumer privacy, the approach being taken by Amazon is one every marketer should note and consider. What’s important about Amazon’s approach is that it's not simply leaving the communication of important information to Facebook. 

CNN, for example, lets Facebook do the talking. Below is Facebook’s standard "Request for Permission" page, which is the message consumers receive when they click the button to connect CNN with their Facebook profile.  What does it tell users?  CNN can "access my basic information," but what will they do with it?  Will they share or sell it further?  Will it be made available to marketers or other users?  Will my list of friends -- one of the items mentioned in the list of basic information that will be shared -- receive information from CNN as a result of my actions?  And what information will CNN send to Facebook -- every page I visit or only the ones I "like"?   

CNN Facebook Permission page

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