We have just published a new report that is an essential read for anyone working on a cloud-based music product strategy: 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits.

The title of the report is important and highlights the key focus of the report: that cloud-based music services should not be some technology-driven rush to deliver music across as many devices as possible but should instead focus on extending and connecting the digital music experience into what we are calling 360-Degree Music Experiences.

The idea of cloud-based music has been with us for a long time (some of you many remember the decade-old concept of The Celestial Jukebox).  Now that technology and connectivity have, to some degree at least, caught up, the cloud is drifting across the digital music marketplace once again.  However, numerous hurdles continue to temper the potential: