360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

We have just published a new report that is an essential read for anyone working on a cloud-based music product strategy: 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits.

The title of the report is important and highlights the key focus of the report: that cloud-based music services should not be some technology-driven rush to deliver music across as many devices as possible but should instead focus on extending and connecting the digital music experience into what we are calling 360-Degree Music Experiences.

The idea of cloud-based music has been with us for a long time (some of you many remember the decade-old concept of The Celestial Jukebox).  Now that technology and connectivity have, to some degree at least, caught up, the cloud is drifting across the digital music marketplace once again.  However, numerous hurdles continue to temper the potential:

Read more

Forrester's Cloud Computing Taxonomy

We just published a new report entitled "The Evolution Of Cloud Computing Markets". It recaps many of the cloud computing market observations from the last two years and categorizes the business models in a consistent taxonomy. Basically all current offerings from pure Infrastructure as a Service, in the upper left, via virtualization tools up to SaaS applications can be categorized by this. We explain the key characteristics of each business model and give vendors guidance to position and communicate their cloud service.

Forrester's Cloud Computing Taxonomy

Beyond the preview on this blog, the full document predicts the future market momentum around:

Read more