Mobile Internet - How It Has Grown

AdMob just released its May 2010 Metrics report.

One of the significant shifts in consumer mobile behavior identifed by Forrester in the past two years has been the increase in use of the Internet on mobile phones. The growth has been staggering -- consumers don't typically shift their behavior this quickly. One of the reasons has been growth in the number of smartphones we own and use. Great user experiences delivered by great user interfaces on phones and fast networks have been part of that smartphone upgrade as well. The AdMob data shows that smartphones generate 46% of its ad requests.

Download the report for a deep dive. Look for the growth in the number of countries where individuals are using their cell phones to access the Internet. We've also seen a new category emerge - "Mobile Internet Devices." See its breakdown of iPad ad requests. The US generates 58%, with Japan second at 5%.

 

Here are a few highlights:

The reports also includes a refresh of much of the network data that we have shared in our feature sections over the last several months. Other highlights from the report include:

  • 92 countries generated more than 10 million monthly requests, up from 27 in May 2008.

  • Traffic from North America, Asia, Western Europe, Latin America and Oceania all increased by a factor of at least 6x from May 2008 to May 2010.

  • Smartphones accounted for 46 percent of traffic, feature phones for 42 percent of traffic and Mobile Internet Devices for 12 percent of traffic in May 2010.

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