Microsoft Outlook Social Connector: Making Daily Activities Richer And More Social

Microsoft has announced the release of Microsoft Outlook Social Connector, which will bring friends’ data from Facebook, LinkedIn and MySpace into users' Outlook 2003, 2007 and 2010.  Before anyone says "Buzz" and discounts the value of this offering from Microsoft, I think we need to consider this not from the angle of yet another social platform or social aggregation tool but as a means of making our daily activities richer and more social. 

The Microsoft Outlook Social Connector won't change the social networking world, but it isn't designed to do so.  The Outlook Social Connector won’t replace any social networking behavior that we already have;  you'll still check Facebook.com, use Facebook's mobile site and apps and make status updates via Tweetdeck and Hootsuite.  Instead of competing with existing tools, Microsoft’s new plug-in is another step toward a more social experience where social data is organically integrated into our daily habits and activities.

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