Social Business Intelligence: The Knowledge Management Connection

Business intelligence (BI) has always had a “pipeline” orientation—in other words, a primary focus on the one-way flow of data, information, and insights from “sources” (e.g, your customer relationship management systems, enterprise data warehouses, and subject-area data marts) to “consumers” (e.g., you). 

But we all know that this pipeline orientation—also known as “simplex” information transfer—doesn’t describe the predominant flow of mission-critical intelligence in our lives. Quite often, the most important insights are those that issue from other people’s heads, not from our companies’ data marts. Many real-world intelligence flows are full-duplex, many-to-many, and person-to-person in orientation. This fundamental truth will continue to drive the spread of “social” architectures in core BI and advanced analytics.

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Facebook Is Social Media Heroin, And That Puts It At Risk -- Or Does It?

We humans can have all sorts of addictions.  Some researchers believe that addictions may be positive -- such as to jogging or meditation -- but of course many addictions are negative. 

What about Facebook?  There is no doubt that Facebook is addicting -- according to Nielsen, users spend as much time on Facebook as they do Google, Yahoo, YouTube, Wikipedia and eBay combined. But is this a positive addiction or a negative one?  Is Facebook jogging, or is it heroin?

The American Customer Satisfaction Index (ACSI) may give us a clue;  the annual review of brand customer satisfaction put Facebook in the bottom five percent of private sector companies.  The social network is “in the same range as the IRS tax e-filing system, airlines and cable companies.”  ForeSee Results, which worked on the ACSI survey, reported that privacy concerns, frequent changes to the Web site, and commercialization and advertising adversely affect the consumer experience.  (And Facebook is about to get further PR problems in the form of a new David Fincher/Aaron Sorkin movie, “The Social Network,” which has a plot that is said to “unabashedly attack” Facebook founder and CEO Mark Zuckerberg.)

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