A few days ago, CSC announced its new Celeriti banking platform, which consists of five products: Celeriti Customer, Celeriti Deposits, Celeriti Loans, Celeriti Cards, and Celeriti Merchant. The solution includes, for example, a strong business process focus, business intelligence, and the so-called Web Portal User Interface. The platform has been built around IBM application infrastructure, runs on multiple operating systems such as z/OS, z/Linux, Linux, and Windows, and has been validated for use with the IBM Banking Industry framework. Here is my initial reaction to Celeriti.
When designing application infrastructure strategy, planning for the renewal of their application landscape, or assessing their overall strategic position, banks and other types of firms in financial services typically like to know the answer to the question: “What are the others doing?” In the past, surveys similar to our newest financial services survey helped application delivery professionals as well as enterprise architects assess their position, for example, regarding application infrastructure strategy as well as broader application renewal initiatives and position their individual initiative in the regional or global IT and business environment.
What matters to financial buyers depends on who they are and what they are buying. Our Technographics data shows that European customers with different profiles — for example, different sociodemographic or attitudinal profiles — care about different things when selecting financial services firms.
The report 'Why Europeans Choose Financial Firms' also shows that the influence of word of mouth on a customer's decision to select a financial services firm declines sharply with age. A striking 37% of customers ages 16 to 24 and 18% of customers ages 25 to 34 were influenced by their friends' or family's recommendations. On the other hand, nearly half of European financial buyers ages 65 or older chose a company for their most recent financial purchase partly because they already had a product or account there.