So as I work on my presentation, I am thinking maybe I should cast a net and see what you, our well-informed and highly experienced readers, have to say about the future of eCommerce technology.
What do you wish your senior management knew? What do you wish your clients knew?
I look forward to hearing from you below, via email, or Twitter works too (if you think you can get this great idea of yours under 140 characters -- sounds like a challenge). I can be found @bkwalker. Ideas big and small are welcome, and I will be citing these great examples and ideas if I use them.
I look forward to seeing many of you in Chicago next week.
(Note: we will be policing this for spam, as always. Don’t waste your time posting ads or other garbage here. We will simply delete it anyhow.)
As Apple announces it has sold more than 2 million iPads (no indication of US/global split), would-be competitors are unveiling their tablets at Computex in Taiwan. With so many products in the mix (and so few on the market), it can be hard for a product strategist to keep up with it all. So here’s Forrester’s quick guide to the tablets that are taking on Apple in the near future (note: this list doesn’t include devices that may have a tablet form factor but are primarily eBook readers, such as Acer’s planned 7” Android tablet. It also excludes tablets that are more rumor than reality. And I know just by putting together this list I will leave some off, and if that’s the case leave a comment and tell me which ones you think I should add. Okay, enough caveats!):
Why are sales and marketing professionals seemingly in a constant firefighting mode, moving from one fire drill to the next, one meeting to another? We are in the middle of a major transformation in the B2B sales model. Your company is caught between a rock and a hard place because your investors want to see accelerated growth and improved margins. However, your customers have the same pressures, and all have some form of enterprise-wide strategic procurement initiatives under way. Your goal: sell at a higher price. Their goal: buy only what they need at the lowest possible price. Something has to give.
In response to these tectonic forces, we find many companies have a variety of internal projects designed to combat the commoditization trend. Some common efforts include: