Tech Populismis a major force that's changing the way wework. Behind the walls of SMBs and enterprises are empowered employees who increasingly make individual choices about the technologies that they use to get their jobs done. With the growing ubiquity of technology in the workplace (smartphones, other mobile devices, and PCs) individual workers are often making decisions for themselves. The opportunity for tech strategists lies in addressing portfolio strategy as well as go-to-market strategy to address this rising tide of new buyers.
To explore Tech Populism, Forrester is currently designing its upcoming Workforce Forrsights Survey to be fielded to 5,000 employees in the US, Canada, France, the UK, and Germany who work at businesses across a range of industries and company sizes. Our target respondents use a smartphone or computer at least 1 hour per day at work.
The Workforce Forrsights Survey will answer questions about how employees: