StrateTalks (Strategy Talks) are summaries of my in-person exchanges with leaders at service and solution providers.
[05/13/10] It was 6:30 a.m. on Thursday morning when I checked out of the hotel and headed to Prudential Tower, where Accenture’s Boston office is located.
On the way there, I saw Mark Foster walking in front of me.
Mark joined Accenture in 1983 and has been the group chief executive for Accenture’s management consulting growth platform (technology and business process outsourcing [BPO] represent the two other growth platforms at Accenture) since 2006. However, Mark not only oversees the management consulting business but is also responsible for the growth, differentiation, and innovation agenda for Accenture overall.
He was also the person I was scheduled to meet at 7:00 a.m. to discuss Accenture’s strategy for innovating itself. Over the course of several meetings with executives of the management consulting leadership team, I identified some interesting ongoing initiatives intended to drive Accenture’s differentiation. I’d been wondering if these initiatives were just brewing in isolation or were really part of an overall strategy. This was the reason I needed to talk with Mark.
I called out to Mark; he turned around and greeted me. Together, we walked to the Prudential Tower, passed security, and took the elevator up to the Accenture floor.
What interests me about Accenture, besides the obvious facts around strategy, service portfolio, and go-to-market approach, is its culture — the true source for innovation and differentiation for any company. Accenture’s culture is in my opinion very consistent. If you talk to a consultant, manager, or an executive such as Mark, all reflect this open and collaborative culture.
This year SAPPHIRE officially changed its name and became SAPPHIRE NOW. Why? Different answers from different people. Those that should know said: "The new name stresses the urgency." Urgency for whom, SAP? And will the next SAPPHIRE be named SAPPHIRE THEN? Never change a successful brand.
Another premiere for SAPPHIRE was the simultaneous show in Orlando, US and Frankfurt, Germany. With 5,000 attendees in Frankfurt, 10,500 in Orlando and 35,000 online participants, this was the biggest SAPPHIRE event ever. I must admit I was concerned going to Frankfurt while everyone in Walldorf desperately tried to escape to Orlando. Who wants to attend a second-hand event? But now I’m a believer. SAP managed to balance the important parts of the show between Orlando and Frankfurt. Keynotes were held simultaneously in both locations via virtual video connection and speakers in both cities. In general I never had the feeling I would miss anything important in Frankfurt simply because it was the smaller event overall. It didn’t make a difference if I couldn’t attend another 400 presentations in Frankfurt or 800 in Orlando from the total of 1,200+ presentations – I had a packed agenda and got all that I expected and needed, including 1:1 meetings with SAP executives like Jim Snabe. The simultaneous, virtual set-up not only helped to save a lot of cost, it created a sense of a bigger virtual community and underlined SAP’s ambitions for more sustainability. To all that traveled intercontinental: Shame on you, next year stay in your home region!
Like every show SAPPHIRE 2010 had its stars as well:
[Scroll down to view Forrester’s “The Evolution Of Green IT” video… don’t worry, it’s only 3:30 minutes.]
At Forrester, we’re always exploring new ways to connect with our clients and fit into their busy schedules. And as an analyst on Forrester’s IT Infrastructure & Operations (I&O) research team, I’m well aware of how time-pressed our clients can be. The I&O professional is oftentimes characterized as the “fire fighter” of the IT organization, dropping everything at any hour of the day to ensure their business’s critical IT infrastructure – from servers to PCs to mobile devices – is running without a hitch… and on-time and on-budget.
With that said, I’m particularly interested in “testing” out video to supplement my published research and my blogs on the Forrester.com website. To that end, below is part one of a two part video series on “The Evolution Of Green IT” – a topic I am increasingly receiving client inquiries on as organizations try to determine their green IT maturity and future trajectory.