Greetings from balmy Orlando, Florida, where I'm at the Unica Marketing Innovation Summit 2010. It's been a good week, the attendees are very globally diverse, and in a unique twist on event entertainment there has been a live band on the main stage, a la The Tonight Show! If you aren't here in person but are interested in getting a feel for the event, check out the Twitter hashtag, #unicamis.
Earlier this year, my blog noted that I have initiated a Forrester Wave evaluation of Online Testing Platform vendors. We've got a great group of vendor participants and the process is well under way. We're on target for publication in Q3. As with any Forrester Wave, we are putting the vendors through their paces with briefings, scorecards and lab demonstrations. And of course we're speaking with client references to get additional feedback.
Now it is your turn to join the process. Is your firm actively leveraging a/b or multivariate testing techniques to improve site performance and the customer experience? We want to hear from you!
I invite you to complete our Online Testing Platform Customer Reference survey, located here. It is a quick survey and should only take about 15 minutes of your time to complete.
Please rest assured that all information provided is completely confidential. The only information that reaches the report is aggregated and anonymous. Alternatively, if you would prefer to have a private discussion drop me a line, and we can arrange a mutually agreeable time to communicate via other means.
After a weekend of speculation, today Lithium announced its acquisition of the social media monitoring tool, Scout Labs. Lithium is known for its community platform software, powering popular user communities like Best Buy's support forum and Barnes & Noble's Book Club and by integrating Scout Labs into its offerings, plans to track customers and brands on site through communities, and off site through social media. This deal strengthens Lithium's commitment to its message of "Social CRM", giving it a broader set of customer data to integrate.