Though Miffed, Media Companies See Silver Lining In Apple-Adobe Tiff

 

The Apple-Adobe tussle is heating up to bizarre proportions, with Steve Jobs yesterday issuing a public defense for Apple's anti-Flash stance. Call it a blog-heard-round-the-world due to how quickly Jobs' comments spread, much appropriate focus has been placed on Jobs' technical arguments, including this write-up in The Wall Street Journal that quotes my colleague Jeffrey Hammond

But there's another big story behind this Flash fiasco that has successfully remained off the radar of most. It's the answer to this question: How do the media companies -- you know, those people who use Flash to put their premium content online everywhere from Wired.com to hulu.com -- feel about having their primary delivery tool cut off at the knees?

Answer: Media companies hope to complain all the way to the bank.

First, a bit of disclosure. I'm the one who went on record explaining that the lack of Flash is one of the reasons I am not buying an iPad. So I'm clearly not a fan of the anti-Flash rhetoric for selfish reasons: I want my Flash content wherever I am. But I've spent the last few weeks discussing the Apple-Adobe problem with major magazine publishers, newspaper publishers, and TV networks. Their responses are at first obvious, and then surprisingly shrewd.

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Adobe's CS5 Ups Ante For Editorial Workflow, Marketing Analytics, And Future Of Flash

Adobe's Creative Suite 5 launched today and offers dramatic advances in supporting creative editorial workflows, bringing together online review and approvals with the help of Acrobat.com as well as marketing analytics capabilities acquired from Omniture. These advances risk being overshadowed by the bigger drama resulting from Apple’s decision last week to ban developers from using rival programming tools like Flash for the iPhone 4. It’s too bad, because in CS5 Adobe compellingly pulls together its design tools to broadly support all mediums across all devices – with added workflow and analytics. Highlights of CS5 include:

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