Does Money Belong in Social Media?

Domino's Pizza UK & IRL plc

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Let me answer my own question immediately by saying: Yes, money belongs in social media.  It costs money to host social networks, develop social applications, create content, moderate dialog in social channels, and launch community platforms.  VCs want to see money returned, Facebook and Twitter want to earn money, marketers want to invest money wisely and brands want people to spend money. 

But should money be everywhere in social media?  That's the question that came to mind as I read about a new social ad program being launched by Domino's Pizza.

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