Welcome to Q&Agency! Each week, I get to talk to agencies small and large and get to hear (in their words) what differentiates them and the experiences they create. To help bring some of that information to you, I'm showcasing an ongoing series of interviews with small to mid-size interactive and design agencies. If you'd like to see your agency or an agency you work with here, let me know!
On April 21st, I talked with Frank Torbey the CEO of TandemSeven. Edited excerpts from that conversation follow.
Forrester: Tell me a little bit about your agency?
Frank: TandemSeven is a specialized user experience firm dedicated 100% to business applications and portals. We specialize in creating usable, intuitive interfaces for complex applications. We work with IT, product managers and business unit leaders to create strategic business applications that break out of the norm and deliver a whole new level of user experience. We’re the UX company for complex business and transactional applications.
We were founded in 2001 and have 55 employees in three offices in Boston, New York, and Chicago.
Forrester: What is your elevator pitch?
Frank: We’re the user experience experts for business applications and portals. Tomorrow’s business applications require a whole new level of user experience. Business users’ needs are evolving rapidly just like consumers' needs; they want highly intuitive and usable applications no matter what platform or device they’re using. We help companies like Bloomberg, JP Morgan, Orbitz, and others create applications where the user experience improves productivity and increases competitive advantage. We’re all about delivering business results for our clients by helping them deliver usable applications.
Forrester is conducting a survey of agencies that offer Web design and development services in North America. We've invited a long list of agencies to complete our survey, but if we've missed you, here's your chance!
The survey covers topics regarding the organizational structure and services your firm offers. Your responses as well as those of other respondents will be published in an upcoming Forrester report unless otherwise noted – questions for internal use only and those that will be reported only in aggregate are specifically noted in the survey. Last year's survey yielded the report Where To Find Help For Web Design Projects, 2009. The survey should take approximately 15 minutes to complete. For participating, you will receive a complimentary copy of the report in which your responses are published. Please use the link below to complete the survey:
We are hoping to have all surveys completed by Fridya, April 23rd. If you need additional time for any reason or have any questions, please just let me and my colleague, Rachel, know. You can find us at: Vidya Drego email@example.com, Rachel Zinser firstname.lastname@example.org.
I'm pleased to announce that "The Forrester Wave™: UK Interactive Agencies — Web Design Capabilities, Q1 2010", is now available to Forrester clients on the Forrester Web site.
This report is an evaluation of the Web design capabilities of leading UK design agencies: AKQA, Amaze, Detica, EMC Consulting, LBi, Reading Room, Sapient Interactive, VML London, and Wunderman. Putting this together took six months of effort by a hard-working team that included Harley Manning, Angela Beckers, Richard Gans, William Chu and Shelby Catino.
In our research, we found that Detica and Sapient Interactive led the pack for transaction-led projects, due in large part to the high usability scores earned by the client reference sites they provided for evaluation. AKQA, EMC Consulting, LBi, Reading Room, and Wunderman were Strong Performers for transaction-led projects, with AKQA's exemplary Brand Image Review scores moving it into the Leaders' circle for image-led projects. Rounding out the field, Amaze showed strength in multilingual projects and image-led projects, while VML London earned top scores from both reference clients for the business results it produced. Both agencies came in as Contenders.
All nine vendors in this report have significant market presence and capabilities to service large clients. They are all ranked in the top 25 UK agencies by fee revenue (using data published by New Media Age).
What sets the Wave apart from other industry rankings and awards is the transparent, fact-based evaluation that underpins it. Forrester clients have the ability to look at detailed vendor scorecards and see what the strengths and weaknesses of each agency are.
To gather information on the strength of each vendor's current offering (represented on the vertical axis) and strategy (represented on the horizontal axis), we used the following methods: